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	<title>MichaelandMike.com</title>
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			<strong>A blog from our smooth jazz band.......................</strong><br /><br />
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	<updated>2007-09-26T11:59:48Z</updated>
	<rights>Copyright 2007 MichaelandMike.com</rights>
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		<name>MichaelandMike.com</name>
		<uri>http://michaelandmike.com/blog</uri>
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		<entry>
		<id>http://michaelandmike.com/blog/2007/08/04/what-is-elton-john-thinking/</id>
		<title type="html">What Is Elton John Thinking?</title>
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		<updated>2007-09-26T11:56:17Z</updated>
		<published>2007-08-04T13:25:25Z</published>
		
	<dc:subject>CD Release News</dc:subject>		<rights>Copyright 2007 admin</rights>
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				The comments from Sir Elton to shut down the internet just really bother me!
What if someone from the piano roll business or the sheet music publisher had told Thomas Edison that the phonograph needed to be destroyed because it was going to ruin the music business. Where would Elton or any other artist be today that succeed [...]				<br /><br />
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				<p>The comments from Sir Elton to shut down the internet just really bother me!</p>
<p>What if someone from the piano roll business or the sheet music publisher had told Thomas Edison that the phonograph needed to be destroyed because it was going to ruin the music business. Where would Elton or any other artist be today that succeed in recording. I hope he said his comments just to start a buzz (which it did) and not that he thought for a second that it was valid comment.</p>
<p>He was quoted as saying music is not the quality it was in the 70&#8217;s. Just listen to the talent I am hearing on <a href="http://www.smoothjazzspace.com/">www.SmoothJazzSpace.com</a> and don&#8217;t tell me there is great music being created today. More great music than ever is getting to people who listen on MP3 players, Ipods, Iphones, and soon in their cars on wireless internet devices.</p>
<p>Thank goodness for the internet, social networking, blogging, podcasting and digital recording software that talent that would have never been heard today can be now</p>
<p>A message to Sir Elton&#8230;</p>
<p>Elton, your internet was record contracts, vinyl, radio and TV which made you famous and wealthy at one time.<br />
Our radio &#038; TV is podcasting and blogs, our record contracts are with ourselves, and the internet can make us niche famous all of the world. You had to beg, wait and sell your soul to get a deal. Thousands of deserving talent never got a chance to be heard.</p>
<p>Now we can put our music on the internet which is open to everybody, and the market decides what is good, not Mr. Record Exec. Regardless, we all just want to prosper doing what we love, creating music.</p>
<p>If you were unknown, you would have used whatever technology available you could to be heard.<br />
How dare you want to kill what you don&#8217;t understand!</p>
<p>But that is what music industry keeps doing. Trying to kill what they don&#8217;t like or understand.<br />
And that is why in my opinion, they are dinosaurs becoming extinct.</p>
<p>My 2 cents.. Mike
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		<entry>
		<id>http://michaelandmike.com/blog/2007/06/20/paul-colligan-podcast-interview-from-buythatcdcom/</id>
		<title type="html">Paul Colligan Podcast Interview From BuyThatCD.com</title>
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		<updated>2007-09-26T11:56:47Z</updated>
		<published>2007-06-20T14:59:33Z</published>
		
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				 This blog posting from Paul at his blog www.PaulColligan.com  
My buddy and audio/video mentor Mike Stewart has launched a fascinating little project over at BuyThatCD.com.
Essentially, Mike has launched a “real” record label and his first project is an album called “Unspoken.”
The album is actually, quite good - but that’s not the point of this post.
His little [...]				<br /><br />
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				<p> This blog posting from Paul at his blog <a href="http://www.paulcolligan.com/">www.PaulColligan.com</a>  </p>
<p>My buddy and audio/video mentor <a onclick="javascript:urchinTracker('/outbound/www.bigseminarlive.com');" href="http://www.bigseminarlive.com/mike-stewart">Mike Stewart</a> has launched a fascinating little project over at <a onclick="javascript:urchinTracker('/outbound/www.buythatcd.com');" href="http://www.buythatcd.com/">BuyThatCD.com</a>.</p>
<p>Essentially, Mike has launched a “real” record label and his first project is an album called “<a onclick="javascript:urchinTracker('/outbound/www.buythatcd.com');" href="http://www.buythatcd.com/">Unspoken</a>.”</p>
<p>The album is actually, quite good - but that’s not the point of this post.</p>
<p>His little record label is doing two very interesting things:</p>
<p>He’s giving away the single for FREE. That’s right. FREE. Can you really make money with free content? How much will that upset the powers that be? We’ll be following that story here as well.</p>
<p>But even more interesting is his offer to Podcasters. <a onclick="javascript:urchinTracker('/outbound/www.buythatcd.com');" href="http://www.buythatcd.com/">Buy his CD (physical or $9.99 download)</a> and get 5 original royalty free smooth jazz themes for use in your Podcasts or other audio/video projects. Tracks like these normally cost $30 a pop (and these are better than most) so you’re looking at like a $150 value. It will be interesting to see how this project goes (and we’ll be tracking this one here as well).</p>
<p>If you are interested in the whole story, I interviewed <a onclick="javascript:urchinTracker('/outbound/www.electronicmarketinginterviews.com');" href="http://www.electronicmarketinginterviews.com/2007/06/20/buythatcdcom-electronic-marketing-interviews-003/">Mike for Electronic Marketing Interviews Number #3</a>. Good stuff - he’s a smart guy.</p>
<p> Listen to the interview!
</p>
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		<entry>
		<id>http://michaelandmike.com/blog/2007/06/10/new-smooth-jazz-act-and-label-use-web-20-tatics-to-build-brand/</id>
		<title type="html">New Smooth Jazz Act and Label Use Web 2.0 Tatics To Build Brand</title>
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		<updated>2007-09-26T11:57:14Z</updated>
		<published>2007-06-10T13:13:59Z</published>
		
	<dc:subject>CD Release News</dc:subject>		<rights>Copyright 2007 admin</rights>
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				 This is our latest press release to spread our story. It is here on the blog because we want it picked up where ever we can. Thanks for being a part of our community!
 -For Immediate Release-
 Dreamcat Records, distributed by Alive Records (www.AliveRecords.com) has released to radio and online their smooth jazz act, MichaelandMike.com (www.MichaelandMike.com) using [...]				<br /><br />
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				<p> This is our latest press release to spread our story. It is here on the blog because we want it picked up where ever we can. Thanks for being a part of our community!</p>
<p align="center"> -For Immediate Release-</p>
<p> Dreamcat Records, distributed by Alive Records (<a href="http://www.aliverecords.com/">www.AliveRecords.com</a>) has released to radio and online their smooth jazz act, MichaelandMike.com (<a href="http://www.michaelandmike.com/">www.MichaelandMike.com</a>) using traditional promotional systems common place in the music industry for the last fifty years. However this act&#8217;s members are successful internet marketers, and they know that the music industry is running with blinders on. In the background they are<br />
testing new online strategies as the promotion stratigies previously used up until now will not cut it in today&#8217;s Web 2.0 market.<br />
Proof is the diminishing sales of CDs, the increased use of mobile mp3 players, the closing of major CD chains, like Tower Records, and even more significant reasons are mounting by the minute. As Mike Stewart says &#8220;Building personal relationships with fans is a must for music acts today using the internet tied in with radio, and <a href="http://www.michaelandmike.com/">www.MichaelandMike.com</a> has the intention to awaken a confused industry that they are going to have to change the way they communicate to their audience.&#8221;<br />
In years 1999 - 2001, Napster built a community fanbase that flocked to download music. In the midst of huge publicity the music industry chose not to embrace or partner with Napster and others as to how money could be made under this exciting scenario.<br />
Mike Edging explains &#8220;They should have embraced those Napster members as consumers, communicating with them, marketing to them. Instead they decided to sue 13 year old little girls.  Industry big shots, displaying incredible shortsightedness, killed the chance for creating a direct to consumer business with the people who matter most&#8211;the fans.<br />
Did they kill illegal downloading or build a list of raving fans? No, they handed off digital downloading to Itunes and Steve Jobs. Then they wasted time arguing over DRM. The result is that Apple has the list of customers and their credit card numbers, not the major music labels or more significantly, the artists.&#8221;<br />
That was then and this is now. We believe all businesses must work in tandem with the technology trends, not against them or use litigation to try and control the uncontrollable. &#8220;You have build community if you expect to sell music in the years to come learning about new ideas like, The Long Tail, the 3rd screen, Blogging, Pod-casting, Vblogging, and Social Networking&#8230;<br />
the tools of Web 2.0.&#8221; says Mike Stewart.<br />
The experiment launched is in motion.<br />
<a href="http://www.michaelandmike.com/">www.MichaelandMike.com</a> is a first in our knowledge in the music industry to:<br />
-Inspire fans to take their single as a download for free from their website for<br />
just name and email.<br />
-Insist that their artist name is &#8220;dot-com&#8221;, not just Michael and Mike, but Michael and Mike.com<br />
-Actively podcast, video blog and help create a social network for the fans and artists in Smooth Jazz.</p>
<p>-Advertise on Google Adwords pay per click advertising to drive traffic to their website and give away their single</p>
<p>-Advertise on radio with the new system at Google called Google Audio Ads. The radio spots only purpose is to build a list direct from radio to the web and increase radio listenership.</p>
<p>-Use blogs to promote their music to radio and allow instant access to all promotional materials.</p>
<p>-Find and create a top radio promotion team because of Web 2.0 strategies.</p>
<p>Says Mike Edging &#8220;Smooth Jazz Space was built by All That Jazz Inc. with our guidance just for the pure reason of building an online fan base and perpetuating the art of Smooth Jazz. It is an open forum to find new acts and celebrate the established acts in this incredible format!&#8221; <a href="http://www.smoothjazzspace.com/">www.SmoothJazzSpace.com</a></p>
<p>The times they are a changing!<br />
Watch this video online to see the story about Michael and Mike by clicking on this link: <a href="http://tinyurl.com/38e6xj">http://tinyurl.com/38e6xj</a><br />
Any questions, comments or suggestions are welcome, especially from our friends on the<br />
front line at radio.<br />
Contact: Cliff Gorov, Jason Gorov or Marcy Schmitz<br />
All That Jazz Inc.<br />
702-453-6995<br />
<a href="http://www.allthatjazzinc.com/">www.AllThatJazzInc.com</a><br />
<a href="http://www.aliverecords.com/">www.AliveRecords.com</a></p>
<p> 
</p>
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		<entry>
		<id>http://michaelandmike.com/blog/2007/06/04/we-are-hitting-the-airwaves/</id>
		<title type="html">We Are Hitting The Airwaves!</title>
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		<updated>2007-09-26T11:57:40Z</updated>
		<published>2007-06-04T01:31:35Z</published>
		
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				Michael and Mike is now released to radio and we are starting get on some stations.
Please call your local stations and request us. If they need the single, they can download it from this blog by clicking here
&#8220;Unspoken&#8221; is now here and available for purchase for only $13.88 plus shipping and handling.

Be sure to join [...]				<br /><br />
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				<p>Michael and Mike is now released to radio and we are starting get on some stations.<br />
Please call your local stations and request us. If they need the single, they can download it from this blog by <a href="http://www.michaelandmike.com/badtime.zip">clicking here</a></p>
<p>&#8220;Unspoken&#8221; is now here and available for purchase for only $13.88 plus shipping and handling.</p>
<p><a href="http://www.autopilotriches.com/app/netcart.asp?MerchantID=58965&#038;ProductID=3583280"><img src="http://www.autopilotriches.com/netcart/images/cart_buttons/cart_button_12.gif" border="0" /></a></p>
<p>Be sure to join <a href="http://www.smoothjazzspace.com/">www.SmoothJazzSpace.com</a></p>
<p>Michael and Mike
</p>
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		<entry>
		<id>http://michaelandmike.com/blog/2007/04/28/michael-and-mikecom-first-official-cd-sale/</id>
		<title type="html">Michael and Mike.com First Official CD Sale</title>
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		<updated>2007-09-26T11:58:17Z</updated>
		<published>2007-04-28T18:58:58Z</published>
		
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				Little did we know that when we sold our first official CD sale that we would discover our new fan club president, Steve Rosenbaum from www.MPWR.tv. Watch his testimonial below!

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				<p>Little did we know that when we sold our first official CD sale that we would discover our new fan club president, Steve Rosenbaum from <a href="http://www.mpwr.tv/">www.MPWR.tv</a>. Watch his testimonial below!
</p>
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